What is #UniteForParkinsons?
#UniteForParkinsons is a global Parkinson’s campaign – launched on 11 April 2017 by Parkinson's Europe and Parkinson’s UK. The campaign aims to raise unprecedented awareness of Parkinson’s around the world and to grow an active global Parkinson’s community.
In 2017, our aim was to engage the international Parkinson’s community in sharing a simple social media hashtag (#UniteForParkinsons). We wanted to prove there was an appetite to work together on a common cause, and when 9,000 people from 89 countries used the #UniteForParkinsons hashtag on 11 April 2017, we knew we had created something significant, and that there was potential to develop it into something bigger.
In 2018, we built on the 2017 foundations and created a bigger and better campaign. Parkinson's Europe and Parkinson's UK teamed up with Parkinson's organisations in Africa, Australia, India and the US, including the Michael J Fox Foundation and the World Parkinson Coalition to broaden the #UniteForParkinsons campaign scope and ambition. This time, we wanted to reach the general public and turn #UniteForParkinsons into an impactful campaign to show the world what Parkinson’s truly is. We did this by creating an official #UniteForParkinsons promotional film using emotive video footage from people all over the globe. The #UniteForParkinsons film – which you can watch below – was seen 18,000 times, and we created a staggering 880,000 social media engagements.
Two concise reports outlining the results of the past two years are available for download here:
#UniteForParkinsons 2017 – Post-campaign analysis
#UniteForParkinsons 2018 – Post-campaign analysis
Parkinson's Europe would like to thank the following companies for their generous financial support in 2017 and 2018, which enabled Parkinson's Europe to promote the #UniteForParkinsons campaign across the world.
#UniteForParkinsons in the future?
Parkinson's Europe would like to plan and lead further #UniteForParkinsons campaigns in the future, funding and resources allowing. In the meantime, you can still help us keep #UniteForParkinsons alive and well! How? By using the hashtag in your own World Parkinson’s Day activities! By doing so, you will help us in our efforts to lead #UniteForParkinsons in the future.
If you have any questions, please email [email protected].
Thank you all for your continuous support!